The Body the new face of Revlon
March 31st 2008 01:22
Elle Macpherson has joined the ranks of Halle Berry and Jessica Alba by signing up as a global brand spokesperson for Revlon. She will feature in major print and TV advertising campaigns, but what products she’ll actually endorse are yet to be disclosed.
Dubbed ‘The Body’, the 44-year old supermodel hopes to promote women’s counselling services and breast cancer research through her new role.
"Revlon is an iconic brand, bringing high quality products to women around the world and is complementary to my values. I am proud to join Revlon in its celebration of women and in its long-term commitment and support for education and research to advance women's health and particularly to fight women's cancers," she said.
According to Revlon’s president, David Kennedy, Macpherson was selected for her qualities as a ‘businesswoman, beautiful and talented model, actress and mother’ which represent the essence of Revlon.
Elle’s most notable acting roles include a painter’s model alongside Hugh Grant in Sirens and as Joey’s roommate in five episodes of Friends. But it’s her successful lingerie company, “Intimates” that have shown her prowess as a shrewd businesswoman with her line sold across the world and highly successful in Australia and the UK.
"Revlon is an iconic brand, bringing high quality products to women around the world and is complementary to my values. I am proud to join Revlon in its celebration of women and in its long-term commitment and support for education and research to advance women's health and particularly to fight women's cancers," she said.
According to Revlon’s president, David Kennedy, Macpherson was selected for her qualities as a ‘businesswoman, beautiful and talented model, actress and mother’ which represent the essence of Revlon.
Elle’s most notable acting roles include a painter’s model alongside Hugh Grant in Sirens and as Joey’s roommate in five episodes of Friends. But it’s her successful lingerie company, “Intimates” that have shown her prowess as a shrewd businesswoman with her line sold across the world and highly successful in Australia and the UK.
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