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Review : AVON ANEW CLINICAL EYE LIFT

May 26th 2007 11:04

Perhaps it's because I've crossed the threshold into the 30s, but I find I'm even more aware of my sagging eyelids and puffy eye bags. Being of Asian descent, I was never endowed with lids you could freely apply any shade of eye shadow to. But with the years passing, my eyelids have been getting heavier and heavier that I feel, within the next decade, they would droop right down to my line of vision and I would have to pry them up with a peg – or get plastic surgery. Nowadays, when I stare at someone, I make the conscious effort to raise my eyebrows slightly so I don’t look like I’m growling at them.


In the past three years, I've tried different eye cream products - from Clinique to Jurlique to Loreal. I’ve tried applying cold spoons to my puffy eyes, going so far as to use them while sitting at my work desk in the mornings, prompting colleagues to whisper “Is she alright?” to each other. I’ve done the cucumbers – and ate them in frustration afterwards. I was even tempted to try the haemorrhoid cream but scrapped that idea when I read it could be dangerous if you inadvertently rub your eyes anytime during the day.

None have produced results as promised.

Just when I thought I'd have to risk getting wrinkles on my forehead from raising my eyebrows all the time, or pulling on the sides of my face to stretch the skin so my eye bags wouldn’t be so prominent, a testimonial from a woman online about the new Avon Anew Clinical Eye Lift caught my attention and sent my hopes soaring.


The woman said that she was very impressed by the product, having achieved INSTANT results. INSTANT!!!! She proceeded to explain how, when she smeared the orange gel on her upper lids, she felt it was a little too sticky and there was a 'sheen' there she couldn't quite smooth out. After a few seconds, she realised this 'sheen' was deliberate and it actually pulled the lids taut so she felt like someone had put a sticky tape on her lids and pulled them up.

Well! I thought, this is too good to be true but then going through other online testimonials with 80% of them praising the products, I just thought I would have to try it. After all, I had tried so many products, wasted too many cucumbers and froze too many teaspoons without any results that the promise of walking around, looking like I had just had a Brazilian wax was sounding very good indeed.

So I waited impatiently for my samples to arrive and dabbed them on my eyes eagerly when I received them.

The cream has two separate applications - an orange gel for the upper lids and a light yellow cream for the bags. The product looks attractive, resembling the eye itself and is to be used in the morning and at night on a daily basis. I applied them, as per the directions, twice daily and used them for six weeks.

VERDICT : What tautness? What sheen? Yes, the orange gel was sticky but it was so sticky that whenever I blinked my eyes several times, parts of my skin on my lid would stick together and I'd get a second eyelid. The cream for the eyebags produced no results at all – they remained as puffy and as dark as if I had cried myself to sleep.

So, sadly, along with every other products and cucumbers used, this small bottle of Avon Anew Clinical Eye Lift is going into the bin.

RATING : 0 out of 5
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1 Comments. [ Add A Comment ]

Comment by Aimzster

May 26th 2007 11:06
Does the Avon Anew Clinical Eye Lift lives up to its promise? Or is it another marketing gimmick?

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