Leo Dimilo
Tonya Lachey
Denise Gabbard
Dianna GDo you buy for Face?
June 2nd 2006 03:36
Avon Lady - Sydney Morning Herald
A recent article on the Sydney Morning Herald announced the Julia Roberts has been named as the new face of Avon. This would have cost them a whopper of a slice out of their marketing budget.
Cate Blanchett for SKII - from SKII
Because I love Cate Blanchett, I have made a mental note to purchase the SKII range when I get old enough to need it. It's not because she looks particularly young for her age which might indicate that those products work, it's because her presence, grace, and intellect reflects the kind of woman I look up to. Blanchett is known for her dissatisfaction at the beauty industry's obsession with youth, and only agrees to represent SKII as she believes that the company does not exploit its customers. Marketing tactic or not, it works like a charm, on me anyway!
The intangible asset of a celebrity status is so easily tranferrable to the product which they endorse. The cosmetics companies are only too aware of this, as we see each celebrity so suitably alloted to their respective representative bottles to embark a vicious attack into their intended target markets. As Kidman adorers flock to Chanel, Zeta-Jones fans gather around Estee Lauder, just as young Buffy lovers used to clutter the Maybelline counters, and Halley Berry devotees stock up on Revlon. This aggressive marketing tactic makes me marvel as the companies react to consumer sentiments through celebrity worship with such expediency and reflex.
But whoever made Jane Fonda the new face of L'Oreal's anti-ageing range? Seriously?
Jane Fonda - Courtesy of www.espace.ch
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Comment by Cibbuano
Hunt Famous
Orble Post of the Day
Fat Cult
Techbreak
Comment by Bunbury
Comment by Cibbuano
Hunt Famous
Orble Post of the Day
Fat Cult
Techbreak
Those photos are so over computerized that there no substance left!
Comment by Bunbury
Although I do agree they they've airbrushed her so much that her real face isn't even there anymore!
Imagine what they'd do to Jane Fonda!