Aimzster
Dianna GReview of new mascaras
August 19th 2008 02:19
If you’re like me, you’re a marketer’s dream because you get sucked into whatever ads are on TV, featuring beautiful people waving their shiny hair, glowing in their flawless complexion and flashing a thousand-watt smile. And before you know it, you’ve spent your hard-earned money on beauty products that end up going to your bin by the end of the week. So thank goodness for those experts who take the time out to review and critique up and coming products in the ever-growing beauty market.
Kay Montano, a makeup artist in London is a sceptic when it comes to many new trends, believing that most, if not all, beauty companies, are better at marketing their products than actually creating an innovative item worth keeping. Here, she rated 5 new mascaras :
Estee Lauder Turbolash All-Effects Motion Mascara (bloody hell, can the name be any longer?) – AUD$84
Rating : 9/10
Montano praises the easy application of the product without the clogging and mess, whilst creating thicker, separate lashes.
Chanel Exceptional Mascara – AUD$60
Rating : 9/10
The wand has alternating strips of comb and brush which you’re supposed to turn as you apply so that the comb covers the lashes with the colour while the brush eliminates any gunk while separating the lashes. Apparently, this has become a fast favourite among the community.
Lancome Oscillation Mascara – AUD$90
Rating: 7/10
This first vibrating mascara is battery operated designed to wrap up lashes up to 360 degrees with 7000 micro-oscillations per minute. The product was deemed only OK as it did not go on evenly on the lashes. And for that price, you’d expect it to be more than OK – despite the vibrating factor which, when you think about it, seems a little odd and…useless to me.
Givenchy Phenom’eyes Mascara – AUD$52
Rating: 7/10
The mascara has a thick black wand with a round (think miniature black tree), bristled edge to reach the innermost corner of the lashes. While apparently brilliant on the lower lashes, the wand was a little tricky to use to be applied properly and effectively.
Loreal Double Extension Beauty Tubes – AUD$30
Rating: 4/10
Given the worst rating out of the 5 mascaras, Montano’s main gripe with this combo mascara (one end a white gunk of brush designed to condition and separate lashes while the other end is the topcoat to add volume and colour) is that the white basecoat isn’t concealed properly, without adding layers and layers of the topcoat that made her look like Jordan. Ew. If this product is anything like the Loreal Volume Shocking mascara, then I’d have to agree. Walking around with people staring oddly at your lashes, thinking a bird pooped on it doesn’t do anything for your self-esteem.
If you want to forego spending heaps of money on these ‘new and innovative products’, then stick to a class, non-clogging mascara. Montano highlights that the beauty industry’s secret to perfect lashes is to apply one coat of mascara to the root of the lashes, zigzag the wand up toward the tips, separate the lashes using a clean wand then repeating the whole process until the desired effect is achieved.
Kay Montano, a makeup artist in London is a sceptic when it comes to many new trends, believing that most, if not all, beauty companies, are better at marketing their products than actually creating an innovative item worth keeping. Here, she rated 5 new mascaras :
Estee Lauder Turbolash All-Effects Motion Mascara (bloody hell, can the name be any longer?) – AUD$84
Rating : 9/10
Montano praises the easy application of the product without the clogging and mess, whilst creating thicker, separate lashes.
Chanel Exceptional Mascara – AUD$60
Rating : 9/10
Lancome Oscillation Mascara – AUD$90
Rating: 7/10
This first vibrating mascara is battery operated designed to wrap up lashes up to 360 degrees with 7000 micro-oscillations per minute. The product was deemed only OK as it did not go on evenly on the lashes. And for that price, you’d expect it to be more than OK – despite the vibrating factor which, when you think about it, seems a little odd and…useless to me.
Givenchy Phenom’eyes Mascara – AUD$52
Rating: 7/10
The mascara has a thick black wand with a round (think miniature black tree), bristled edge to reach the innermost corner of the lashes. While apparently brilliant on the lower lashes, the wand was a little tricky to use to be applied properly and effectively.
Loreal Double Extension Beauty Tubes – AUD$30
Rating: 4/10
Given the worst rating out of the 5 mascaras, Montano’s main gripe with this combo mascara (one end a white gunk of brush designed to condition and separate lashes while the other end is the topcoat to add volume and colour) is that the white basecoat isn’t concealed properly, without adding layers and layers of the topcoat that made her look like Jordan. Ew. If this product is anything like the Loreal Volume Shocking mascara, then I’d have to agree. Walking around with people staring oddly at your lashes, thinking a bird pooped on it doesn’t do anything for your self-esteem.
If you want to forego spending heaps of money on these ‘new and innovative products’, then stick to a class, non-clogging mascara. Montano highlights that the beauty industry’s secret to perfect lashes is to apply one coat of mascara to the root of the lashes, zigzag the wand up toward the tips, separate the lashes using a clean wand then repeating the whole process until the desired effect is achieved.
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Comment by Cibbuano
Hunt Famous
Orble Post of the Day
Fat Cult
Techbreak
For some reason, I thought it'd be under $10!
Comment by Aimzster
Health and Beauty
Reality TV
The Jeepney Stop
First Time Mum
Comment by Michaelie
Flick Wit
Comment by Aimzster
Health and Beauty
Reality TV
The Jeepney Stop
First Time Mum
Comment by Cheryl J
Rhythmatism
Zentertainment
Budget Centsability
Cib, I seriously would never spend more than $25 ever for mascara but then I buy most of my makeup on eBay haha.